Jan Oddvar Skisland, Mayor of Kristiansand Municipality

Jan Oddvar Skisland is a local politician and Mayor of Kristiansand. He represents the Labor Party. Jan Oddvar Skisland has a cand.theol. and has a master’s degree from the Norwegian Sports Academy. Before he became mayor, he was employed at Agder University College and went to the position of top manager in the football club Start, before he became faculty director at the University of Agder.
Sunniva Whittaker, Rector at University of Agder

Sunniva Whittaker is the elected rector of the University of Agder for the 2019 – 2023 period. Sunniva was born in Trondheim and was raised in Canada, and considers both Norwegian and English as her mother tongues. She is a full professor, holding a PhD in French Linguistics from the University of Bergen and was formerly the Dean of the Faculty of Humanities and Education at UiA. She has also held positions as Department Head and Vice Rector at NHH Norwegian School of Economics. She has studied French, Literary Science and Russian and is also a trained conference interpreter. Her PhD dissertation, which was written in French, explores how argumentation is integrated into language structures.
While working at NHH, she studied macroeconomics, marketing, organizational psychology, management and organizational theory. Her background in the humanities has given her a high level of cultural competence and human understanding. Sunniva recognizes the value of her interdisciplinary background and works to strengthen interdisciplinary collaboration at UiA.
Youngjin Yoo, Professor, Weatherhead School of Management

Youngjin Yoo, PhD, is the Elizabeth M. and William C. Treuhaft Professor of Entrepreneurship and professor of information systems in the Department of Design & Innovation at the Weatherhead School of Management, Case Western Reserve University. He is the faculty director of xLab. He is also a WBS Distinguished Research Environment Professor at Warwick Business School, UK, and a visiting professor at London School of Economics and Political Science, UK. He is an AIS Fellow.
Before returning to Case Western Reserve University, he was the Harry A. Cochran Professor of Management Information Systems and the founding director of the Center for Design+Innovation at the Fox School of Business, Temple University, where he was also the founder and principal investigator of Urban Apps & Maps Studios, an interdisciplinary initiative for digital urban entrepreneurship in Philadelphia. Previously, he was the Lewis-Progressive Chair of Management at Case Western Reserve University. He has taught digital innovation strategy at the Indian School of Business, Aalto University in Finland, and the Korean Advanced Institute of Science and Technology. He was a summer research fellow at NASA in the summer of 2001 and spent a year as a research associate in 2003-2004 at NASA Glenn Research Center. He was also a visiting professor at the Chalmers University of Technology in Sweden, Viktoria Institute in Sweden, Hitotsubashi University in Japan, Hong Kong City University, Yonsei University, Korea, and Tokyo University of Science, Japan. He was Innovation Architect at University Hospitals of Cleveland, overseeing the digital transformation efforts at one of the largest teaching hospital
systems in the country.
Research interests include digital innovation and entrepreneurship, ethical AI, digital health, and organizational genetics. He has received over $5 million in research grants from the National Science Foundation, NASA, James S. and John L. Knight Foundation, the Department of Commerce, National Research Foundation of Korea, and Samsung Electronics. His work was published in leading academic journals such as MIS Quarterly, Information Systems Research, Organization Science, the Communications of the ACM, and the Academy of Management Journal, among others.
He is senior editor of MIS Quarterly, the Journal of AIS, and the Journal Information Technology, and is on the editorial board of Organization Science, Scandinavian Journal of Information Systems, and Information and Organization. He was a former senior editor of the Journal of Strategic Information Systems and an associate editor of Information Systems Research and Management Science. He has worked with leading companies including Samsung Electronics, LG, Goodyear, Sherwin Williams, Progressive, Moen, American Greetings, Bendix, Intel, Ford Motor Company, Andersen Consulting, IDEO, Gehry and Partners, University Hospitals in Cleveland, American Management Systems, Lotus, NASA, Parker Hannifin, Poly One and the Department of Housing and Urban Development.
Contact details
Prof. Youngjin Yoo
Department of Design & Innovation
Weatherhead School of Management, Case Western Reserve Univeristy
E-mail: [email protected]
Charles Spence, Professor, University of Oxford

Professor Charles Spence is a world-famous experimental psychologist with a specialization in neuroscience-inspired multisensory design. He has worked with many of the world’s largest companies across the globe since establishing the Crossmodal Research Laboratory (CRL) at the Department of Experimental Psychology, Oxford University in 1997. Prof. Spence has published over 1,000 academic articles and edited or authored, 15 books including, in 2014, the Prose prize-winning “The perfect meal”, and the international bestseller “Gastrophysics: The new science of eating” (2017; Penguin Viking) – winner of the 2019 Le Grand Prix de la Culture Gastronomique from Académie Internationale de la Gastronomie. His much-anticipated new book Sensehacking was published in 2021.
Much of Prof. Spence’s work focuses on the design of enhanced multisensory food and drink experiences, through collaborations with chefs, baristas, mixologists, chocolatiers, perfumiers, and the food and beverage, and flavour and fragrance industries. Prof. Spence has worked extensively in the world of multisensory experiential wine and coffee and has also worked extensively on the question of how technology will transform our dining/drinking experiences
in the future.
See short video at: Charles Spence – Sensploration (FoST 2016).
And profile at: http://www.newyorker.com/magazine/2015/11/02/
accounting-for-taste.
“The Perfect Meal” | Talks at Google
AEG Tasteology
Neurocuisine, The Guardian
Multisensory Experience and Coffee – RecoSymposium
Unexpected connections — pleasure and pain: Charles Spence at TEDxUHasselt
Flavour Sense Nation short videos: Prof. Charles Spence – Flavour SenseNation
Entomophagy in our world, TEDxCityUniversityLondon
Shitsukan (2019) Japan
Cambridge Biological Society
Spence Bar Academy Bulgaria
Spence LSE Gastrophysics talk
Spence Going Underground TV
For multisensory packaging video, click here
Nuffield Triannual Food Conference
See also: BBC SERIES – The Uncommon Senses; Series 1 Dinnertime: A Multisensory Extravaganza!
The research conducted at the Crossmodal Research Laboratory in Oxford has garnered widespread media attention across the globe, including in The Economist (February 4-10th, 2012, p. 74), and The Financial Times (3rd June, 2013, p. 14); and has been profiled in The New Yorker. Over the last decade alone, Prof. Spence and the CRL have been featured in more than 3,000 newspaper articles, radio interviews, and television programs.
Prof. Spence frequently delivers consumer neuroscience lectures and courses to global companies, and business schools and schools of business administration, such as at Los Andes, Rosario University, and Javariana University in Colombia, the Saïd Business School, Oxford, and the Singapore Business School.
Prof. Spence has been awarded numerous national and international prizes for scientific excellence, including the 10th Experimental Psychology Society Prize, the British Psychology Society: Cognitive Section Award, the Paul Bertelson Award, recognizing him as the young European Cognitive Psychologist of the Year, and, the Friedrich Wilhelm Bessel Research Award from the Alexander von Humboldt Foundation (Germany): ‘in recognition of past accomplishments in research and teaching’. In 2008, together with Dr. Max Zampini, he was awarded the 2008 IG Nobel prize for nutrition for his work on ‘the sonic crisp’
Contact details
Prof. Charles Spence, Sensory Marketing Consultant
Department of Experimental Psychology
University of Oxford
South Parks Road, Oxford, OX 13 UD,
ENGLAND
Tel: +44-1865-271364;
E-mail: [email protected]
Nicholai Ellitsgaard Pedersen, Executive Chef at Under

Nicolai Ellitsgaard is Executive Chef at the world’s largest underwater restaurant –
Under in Lindesnes at Norway’s Southernmost point. Ellitsgaard has extensive experience from some of the best restaurants in Scandinavia – experiences that he takes with him when exploring and developing the future gastronomic highlights of Under. At the core of Ellitsgaard’s culinary focus is creativity and delicate presentation, yet never at the expense of quality ingredients and exciting new tastes.
Under aims to provide a journey into the unknown. By welcoming guests to immerse themselves in the Norwegian marine ecosystem, Under provides a new niche for underwater tourism. Each guest will be given a unique opportunity to experience a submerged universe, exploring marine life in ways they otherwise may never see.
Throughout the year, Ellitsgaard experiments with local ingredients and different compositions, providing his guests a dining experience that will be hard to forget.
https://under.no
https://www.linkedin.com/in/nicolai-ellitsgaard-pedersen-769605167/?originalSubdomain=no
https://www.instagram.com/ellitsgaard_under/?hl=en